In the world of human/machine interfaces, Don Norman is "guru of workable technology." Norman is an Apple fellow, Professor Emeritus at UC-San Diego, and author of the following best-sellers:
The Design of Everyday Things
Turn Signals are the Facial Expressions of Automobiles
Things that Make Us Smart.
His maverick views on people and technology have taken him from academia to writing to design.
The video clips of Don Norman used in this feature are from First Person: Donald A. Norman and are used courtesy of Voyager.
To learn more about Don Norman's unusual views pick up Voyager's CD-ROM First Person: Donald A. Norman. This multimedia ROM includes the entire text of Norman's three most popular books, three original talks by Norman in QuickTime video, a workbook to test your new design IQ and Don Norman himself popping up on the pages of the book.